Smoke Signals

Hyper X

Promotional Video | Ben and Jack Studio

Smoke signals

I’ve always loved working with Peter Bromfield since the Fella days. His creative ideas and willingness to make them a reality were always incredibly inspiring

When he called to ask if we wanted to shoot a street dancer on the top of a london rooftop with a load of smoke grenades, Jack and I were more than happy to oblige. We talked it though and the idea was to have IDA freestyle dancing in a few locations with red green and blue smoke around her, signifying the three colours that make up a video signal, RGB

The location, THE TRUMAN BREWERY has some really cool spots. One particular favourite was a huge open room with pillars throughout which served as a great way to frame our gimbal shots in the section where Ida performed her dancing and contortions without the smoke

The weather held off for us and it was time to head out to the rooftops to get some smoke grenade action

Peter is a fantastic director and he is great at making his visions become a reality. We mostly took care of the moving shots and Peter took to the camera to get the handheld shots. I think the mixture worked out perfectly in the wonderful edit that he put together


This was a marketing video for HYPERX which we had a storyboard to work to, but due to the nature of it we had quite a lot of freedom to film how we liked and the flowing freestyle nature of Ida’s dancing and our filming is what makes this video really stand out

Tech bit. We used Sony a7s3’s and an a6400 on a gimbal due to its great autofocus capabilities. We also had two LITEPANELS GEMINIS on board to help kick in some extra light where needed. It was really handy to have those on battery power too as we didn’t have electricity on some parts of the building. Here is our behind the scenes film we made too!