Proactive Premier

Promotional Video | Ben and Jack Studio 

 

The Mission

We have worked with Proactive Investors many times and we love doing so. This promotional video project was slightly different and a very welcomed change to the way would normally shoot. The whole idea behind the project was to do something more creative. Music to our ears! We also got to create the concept with Spoon Creative, who we can’t wait to work with again. Jonathan (Spoon) and I came up with the script and we then put our plan into action. Our mission was to create a launch video of a new service, called Proactive Premier. Providing the details of what the service actually is was the first objective. The second was to have an underlying story moving alongside it to keep the film engaging. Enter Charlie, our actor

Charlie our protagonist getting ready to dig

Charlie our protagonist getting ready to dig

Charlie in full flow

Charlie in full flow

 

The Talent

The character Charlie would play would be a businessman who goes on a mission to dig up as much information as he could. In the film, he drives to his beach house, retrieves a shovel and heads onto the beach. Here he will be digging. But what information is he digging for? This story intercuts with the presentation on the Proactive Premier product. Proactive Premier is a video production based service but with a twist. The product comes with an extremely powerful data capture system, which helps its clients better understand their target audience. Making targeted content as easy as possible. Promotional video creation at its finest!

Katie, who plays herself, turning up to work

Katie, who plays herself, turning up to work

Interviewing a client with the production crew in the studio

Interviewing a client with the production crew in the studio

 

The Rigging

For the intro, we needed to show Charlie driving around in his car, so we decided it would be a great opportunity to work with our friend Jonny over at Sky Drone. Jonny has a fantastic car rigging system and its an absolute bonus that he also flies a DJI Inspire 2 drone. We needed an aerial shot for the final shot so this was a very welcome bonus

 

Jack giving the car a final clean while Jonny sets up the car rig

Jack giving the car a final clean while Jonny sets up the car rig

The Ending

We concluded the shoot with the final shots on the beach. This was a great part of the shoot and was a lot of fun to film! The whole film coming to a climactic conclusion showing the viewer what Charlie was digging for all along. Here is a behind the scenes put together by the master, Jack Tompkins

 

 

Much love brothers and sisters!!!!

 

Ben Marlow

www.benmarlow.com

instagram.com/benmarlow

Jack Tompkins

www.jacktompkins.co

Instagram.com/jackwrtompkins