The Big Idea Behind Our Social Content Advertising Campaign
Imagine transforming the daunting maze of maths into an exhilarating adventure, ripe with possibilities! That's exactly what sparked the vision for this campaign. We asked ourselves, "What if maths wasn’t a mountain to climb, but a puzzle to solve with joy and curiosity?" From this eureka moment, our mission crystallised: to craft content that not only lights the way for adult learners but also ignites a passion for the beauty and utility of mathematics in everyday life.
Our aim for this Social Content Advertising Campaign was to shatter the icy barriers surrounding maths, presenting it not as a dreaded chore but as an inviting realm of logic and creativity. We envisioned a campaign where numbers and equations leap off the screen, transforming into tools for empowerment and growth. By weaving together engaging stories in real-world applications, our content is designed to resonate with adults from all walks of life. Whether it's a new mother wanting to get back to work, a budding darts player or a young aspiring car salesman, our campaign is a clarion call to adults everywhere: Maths is not only approachable; it’s utterly indispensable.
And so with our minds brimming with ideas, we set out to revolutionise the way adults perceive and engage with maths
From Sports to Sums - Why Maths?
Pivoting from the adrenaline-packed world of sports to the calculated universe of maths might have you scratching your head - but here's the scoop. We're all about championing growth and learning at Ben&Jack Studio, and let's face it, maths is the unsung hero in our daily lives. It's that secret ingredient that makes the world go round, from figuring out if that you can afford that ice cream, to leaving yourself on a double 16 finish.
Our leap into the realm of numbers is driven by a belief that learning is a lifelong adventure. By bringing maths to the forefront with the same gusto we bring to our sports content, we're opening doors to new possibilities for adult learners everywhere.
Imagine conquering that recipe with measurements that no longer baffle, or decoding the mysteries of your monthly bills with newfound clarity. That's the power of maths! It's not just about numbers and equations; it's about enhancing real-world problem-solving skills and boosting confidence. We're all about empowering individuals to tackle challenges head-on, wether that's on a pitch or in a classroom
The Creative Process - Crafting Engaging Maths Content
We didn't just want to make videos; we wanted to create stories that anyone could relate to.
Collaboration was the name of the game. We worked with the fantastic team over at Get In Focus Media and within minutes there were ideas flying faster than a calculator can crunch numbers. We were on a mission to debunk the myth that maths is a snooze fest. Instead, we showcased it as the vibrant, pulse-pounding narrative that it truly is.
By marrying compelling narratives with visually stunning graphics that make each maths concept pop. We aimed for that sweet spot where learning meets entertainment, ensuring that every viewer walks away with a spark of curiosity and a smile.
Animations that brought numbers to life, real-life scenarios that viewers could relate to - these were our secret ingredients. We wanted every adult learner to see themselves in our content, to see maths not as a distant shore but as an accessible bridge to their goals.
Every frame, every edit, and every script was crafted with this in mind. The result? A trio of videos that are ready to set social media ablaze, proving once and for all that maths is not just useful, it's absolutely essential!
The Three Videos
Thinking about levelling up?
Numeracy refers to the capacity to apply mathematical concepts in everyday situations, including personal finance management, assisting children with schoolwork, interpreting statistical information in media, and enhancing job-specific numerical skills.
Individuals who enhance their numeracy abilities tend to enjoy better job prospects, higher salaries, and improved overall well-being. They're also better positioned to access advanced free training programs, leading to skilled positions in the economy.
For businesses, investing in employees' numerical competence can lead to enhanced productivity, increased profitability, and improved staff retention rates.
If you would like to join a multiply maths course you can enrol here
Much Love Ben&Jack
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